The Advanced New Media PR Workshop is a one-day seminar designed to help you fine tune your strategic understanding of social media and update your online public relations capabilities. For those public relations practitioners looking to build on a strong, existing foundation of online communications knowledge and specialized expertise, the Advanced New Media PR Workshop offers a breadth and depth of information through live demonstrations, exercises and “real world” case studies to advance your new media communications capabilities to the next level.
This seminar is offered in a Wi-Fi environment, so you get hands-on experience using the latest new media tools and services on your own laptop computer.
You’ll learn:
* Blogger relations: Finding influential bloggers and the rules of engagement.
* Press release SEO: Guide to the campaign keyword selection process.
* How to draft and publish a social media press release online for free.
* Pitching social sites: Dos and don’ts for pitching through Digg and Delicious.
* Content strategy: Deciding between original vs. aggregated content creation approaches.
* The explosive growth of online video, plus tools and ideas for leveraging it for online public relations.
* A strategic framework for deciding which new media channels make sense for your organization.
* Twitter, Friendfeed, Ning and other emerging online resources.
Instructor:
Eric Schwartzman's New Media PR Boot Camp is PRSA's most popular social media workshop. Schwartzman has taught this seminar all over the world to thousands of public relations, corporate communications and marketing professionals from the commercial, government and nonprofit sectors. He hosts the award-winning public relations podcast,
On the Record…Online and has advised on new media strategy for Johnson & Johnson, City National Bank, Toyota, UCLA, AARP and others. Schwartzman also is the founder of iPressroom, an
online newsroom software and service provider.